Russell's Blue

This bold blue, pays homage to the late, great, Nipsey Hussle, whose name was inspired by comedian Nipsey Russell.

This shade is also dedicated to a dear friend Russell, who introduced our Founder to Nipsey’s music and entreprenuerial guidance. Meeting Russell, and discovering Nipsey Hussle through him, left a lasting impact. through this shade we share our gratitude. 

When you wear this shade, our hope is that it serves as a reminder, to always live purposefully and passionately.